Launching a New Company or Campaign Initiative

In the pre-launch stage, we

• Develop message hierarchy for business, technology, products;
• Match the messages with the appropriate audiences;
• Perform Web key word analysis;
• Develop content to support media and social media strategies;
• Define target communities;
• Cultivate partnerships with influencers, media, analysts, bloggers;
• Develop materials;
• Synchronize corporate, marketing, web, and press messages, and activities.

When launch time rolls around, we

• Complete and approve content;
• Meet with influencers;
• Release corporate, technology, or product announcements;
• Analyze results.

Maintaining Momentum Post-Launch

To keep the post-launch buzz going, we

• Produce an stream of meaningful announcements for both web and print media to maintain launch momentum;
• Create thought leadership programs by locating speaking opportunities; produce relevant editorials, technical articles, blogs and place feature stories for web and print;
• Ensure ongoing press/analyst contacts;
• Expand the media landscape beyond the initial targets and continue to develop programs using social media tools such blogging, tweeting, and Facebook.