Case Studies

MediaQ (acquired by NVIDIA)

MediaQ was an early-stage startup with some of the first graphics chips targeting the mobile market for PDAs, mobile phones, and other handheld devices.  Quint PR’s analysis revealed a company with a vision of where the market was headed: Media Q had anticipated the very earliest camera phones foresaw a large world market potential for video- and graphics-focused handheld systems.  But first, OEMs needed the silicon that would make this possible.

We realized that promoting MediaQ would also help this nascent market to open up.  Our objective for the client focused on visibility and credibility, enabling sales of the company’s media processors to global OEMs in Asia, North America, and Europe.

Our strategy was designed to take advantage of the company’s early market entry, their growing list of customers, and their unique expertise and vision.  We created PR and outgoing communications with a common message, reflecting the company’s strategies and success.

Quint PR’s program for MediaQ used customers and analysts to provide third-party endorsements, and took an early role in describing the opportunity and the technology needed to succeed in mobile markets.  The company was widely covered in trade publications such as EETimes and EDN.  To enhance their status as a key vendor to the handheld market, we also achieved extensive coverage for MediaQ on mobile communications websites in Asia, Europe, and North America.  In this coverage, we focused on the end-user experience.  We used product announcements to provide perspectives on markets, customers, and technology.  As the company’s business flourished, we developed contacts with national publications such as the Wall Street Journal, supplementing our previous coverage in The Daily Deal, Red Herring, San Jose Mercury, The Silicon Valley/San Jose Business Journal, and CNET.

Advanced Analogic Technologies (AnalogicTech) (Nasdaq:AATI) (IPO 2005)

When Quint PR began working with AATI, the company was beginning to roll out its initial products.  Our analysis showed that these products relied on not only proprietary analog CMOS technology, but also a distinctive and creative business model–taking advantage of full-depreciated DRAM fabs to deliver  advanced technology at a reduced cost.  In addition, the company’s CEO was a well-known innovator in power circuits.

Our objective was to introduce the company and its products into a fast-growing mobile consumer electronics market already crowded with established competitors.

Quint PR’s strategy was to focus on the business model’s benefits, capitalize on the stature of the company’s CEO, and focus on key product features.

In our program for AATI, we matched contributed articles with an ongoing stream of product announcements and focused on Asian markets where the majority of portable electronic devices are built.  We emphasized contributed articles to showcase the client’s technical expertise and explain the importance of key product features that distinguished them from competitors.  Instead of the conventional scattershot PR approach, we kept a select group of editors constantly updated.

Nextreme Thermal Solutions

Nextreme was an early-stage startup with a novel product and technology which used nanotechnology for cooling microprocessors.  The company’s situation was not unusual for a startup, but Quint PR’s analysis showed that it posed a public relations challenge. How could we get potential customers, investors and ecosystem partners interested in the technology and the products before the first product would be released?

Quint PR’s objective for Nextreme was to introduce the company and its new technology while maintaining interest until the product’s release date. Our strategy was to make PR part of the sales process.  We focused on demonstrating the need for a new method to cool processors that was better than the existing cooling technologies.

We developed a program built around the development and placement of a large number of contributed articles in a wide variety of publications, including chip magazines, IC packaging magazines, and publications that focused on cooling technologies.  In addition, Nextreme was the only non-chip company that year to have an article accepted in the Microprocessor Forum.  The company appeared conspicuously at conferences on cooling technologies.